How can I improve my online presence?
- This isn't the first time I've mentioned it, but it's worth repeating. Don't mix business with pleasure: hide or completely sanitize your personal facebook page, your myspace account, your blog and your twitter feed.
- Create professional accounts on those sites and if you are not already on Linkedin, what are you waiting for? Complete your profile--all of it--join groups, contribute to discussions, get and give recommendations and check your profile stats. Did traffic to your page double when you changed your title or added some keywords? Did it bottom out?
- Join and participate in online forums specific to your industry. Set yourself apart as an expert in your field, get to know others and grow your network.
- Google yourself. Know what potential customers, business partners and employers will find if they do the same (they will).
- Stay active. You want to keep your content current. Update your information regularly and get noticed.
- Be confident: you don't have to be a technology whiz to put yourself out there.
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